Case Studies On Effective Use of SMS Marketing Campaigns 

Nightclubs use Text Clubs to Create a Buzz

Nightclubs have been running text clubs for a much longer time than retailers or services providers. By providing their text club members with content that is of real value to them, eg, queue jumping passes, admission to invitation-only events, drinks offers and prize draws, the Night Club succeeds in generating exclusiveness and hype, ensuring that their customers return every week.


Wellness Centres & Spas use SMS to Create a Loyal Customer Base

Wellness Centres and Spas need a regular stream of bookings to keep them in business. During slow periods, SMS text offers of discount treatments to entice members to make a booking during these times, hence taking us the slack. Text messages are instant and immediate; and your customers feel priviledged to be offered special discounts for services.

Retail - New Product Launches

A well known cosmetics company used SMS marketing to launch a new range of skincare products. Radio and magazine ads inform customers that they could text the product name to a textback number to recieve free samples, beauty tips and vouchers redeemable when they purchase the product at a store. The result - Within three months of the SMS campaign, the company enjoyed a sales increase of 120% on the previous product launch and a rich customer database of 12,000 new consumers.