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Tips for a Successful SMS Marketing Campaign
To get the best results from your SMS marketing campaign, consider the following -
1. Opt-In Preferred
According to Forrester Research 65% of consumers are annoyed by indiscriminate mobile marketing, so use SMS wisely. Most marketing professionals agree that SMS marketing campaigns should be permissions-based only, otherwise, you risk alienating your customers.
To persuade customers to "opt in", you can promote a members-only "Text Club". Read our Case Studies on how SMS marketing campaigns engender customer loyalty.
2. Deliver Real Value, Not Just Marketing
Customers respond negatively to mobile communications that is irrelevant to them. Your customer, even if they have "opted in" will expect information useful to them - such as information on new products, invitation to launch events or (better yet, since everyone loves a bargain) offer discount vouchers or prize draws.
3. SMS Messages should be Clear and Focused
You only have 160 characters to get your message across, so keep it simple. Do not use too many SMS abbreviations or you run the risk of confusing your customers. Your message should generate excitement and offer a clear reason for the customer to turn up.
4. Comply with Spam Control Laws
Companies who breach the Singapore Spam Control rules risk financial penalties and loss of reputation. Find out how your sms marketing messages should be worded in order to comply with the Spam Control Act. BizibodySMS also offers all clients a free Spam Control Advisory.
5. Identify Your Company Clearly
Although the use of SMS for scams and fraudulent purposes are not as widespread as email, the public is generally wary of responding to SMS messages from unidentified parties. You should state clearly who the message is from and how the customer can contact you if they wish.
6. Time your SMS Delivery
If you are a retail outlet, aim to get your message to customers at a time when they will most likely be hitting the shops; if you are a restaurant or night club, when they are likley to be making plans for the evening. Too early and the message will be forgotten, too late and other arrangements may have already been made.
7. Monitor Frequency of SMS Campaigns
If you deploy SMS marketing too frequently (even if the messages are different) you run the risk of aggravating your target audience. To infrequently and customers begin to forget who you are. Send messages to different groups of customers weekly.
8. Manage your Costs
SMS marketing campaigns can be expensive. Typically SMS marketing solutions will cost you between $4,000 to $5,000 which includes an SMS server (hardware) or connectivity to an sms server through a range of API interfaces such as HTTP, SMPP and XML. Such solutions generally require technical resources to set up and maintain, which smaller retailers will not have.
Low cost and zero-maintenence options are available today.
BizibodySMS is a hosted service, meaning you access our SMS Servers through the internet. This translates into instant cost savings as you will not need to incur hardware or software costs; only for the SMS you send.
For more information, Contact BizibodySMS at 6236 2846 or email
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